With the last financial quarter of the year being one of the busiest times for brands and retailers, Syrac Inspirations’ Managing Director, Rachel Robinson travelled to Warrington recently to discuss the marketing strategy for the festive period with their broadband and telecoms client.
The meeting was convened to discuss the strategy for the last financial quarter, particularly the festive season and the forthcoming promotions and product launches. Along with a number of fellow marketing agency Directors, Miss Robinson attended the client meeting to discuss the forthcoming festive marketing strategy and plan a cohesive launch of new promotions.
Sales and marketing experts, Syrac Inspirations secured a contract with one of the UK’s leading broadband and telecoms providers earlier this year and Managing Director Rachel Robison believes this partnership can act as a catalyst for the firm to achieve their growth plans. “To be associated with such a well established and known brand is a huge coup for us and their commitment to the continuation of using direct marketing strategies is important,” said Miss Robinson.
The agenda for the meeting also included consultation over bonuses and incentives for the marketing agencies and their contractors. At Syrac Inspirations they believe that offering regular bonuses and incentives is crucial for inspiring people to maintain a high-performance level, thereby leading to optimum productivity levels being achieved.
“One of the many advantages of representing such a huge and recognisable brand is the perks that they are able to offer,” said Miss Robinson. At Syrac Inspirations they offer regular bonuses and incentives to their staff and contractors, as they believe that; first and foremost it makes people feel appreciated for the work they do, but also because it drives motivation and in turn boosts productivity.
“It was a really productive meeting and I’m excited about the next few months,” said Miss Robinson.
Syrac Inspirations are sales and marketing experts based in Sheffield. The firm concentrates on raising brand awareness on their clients’ behalf and increasing customer acquisitions through face-to-face marketing techniques. The firm specialises in a unique form of direct marketing, allowing them to personally connect with each individual customer on behalf of their clients. Syrac Inspirations connect with customers on a face-to-face basis because this creates long-lasting and personal business relationships between their clients’ brands and their customers. The recent partnership with one of the UK’s leading broadband and telecoms providers has proved to be a catalyst for growth at Syrac Inspirations and the firm is excited about a big end to the year.