Direct sales and marketing firm Syrac Inspirations emphasizes the importance of a mission statement and how they should never be overlooked as they are the vehicle that catapults a business towards success.
Every organisation should create a mission statement, insists Syrac Inspirations, a direct sales and marketing company based in Sheffield. Managing Director Rachel Robinson explains: “A firm’s mission statement summarises a company’s goals and values and if well communicated, it becomes the purpose for everyone in the business to work towards and reflects the identity of an organisation.” Syrac Inspirations has its mission statement clearly written and visible for everyone working there. The firm points out why writing and living by a mission statement are so important for businesses.
A mission statement reminds people of the past and helps them to make decisions in the present in order to focus on achieving their goals in the future. From the moment a company is born, a mission statement – if clearly written and well communicated – sets the direction of the business. It reminds people from the start what they are there for and why they do what they do. When decisions are made, adds Rachel Robinson of Syrac Inspirations, a clear mission statement can give the right direction and help businesses to set smart goals that are in line with the company’s values and vision.
In today’s market place, constant change is inevitable in order to remain competitive. Syrac Inspirations finds that firms who do have a clear mission statement in place are more likely to get their people to recognise the value of change and see it as an important step to accomplish the mission. Syrac Inspirations’ MD Rachel Robinson says: “When you incorporate the mission statement into your daily operations, it becomes part of the company’s culture. As a result, people are more motivated to make things happen, achieve business goals and follow the organisation’s mission.”
The Sheffield-based direct sales and marketing company Syrac Inspirations lives by the following mission statement: ‘At Syrac Inspirations, our mission is to build brand loyalty for our customers through interactive and personalised marketing strategies.” Syrac Inspirations insists that their mission statement has helped them to become one of the market leaders in the Sheffield area. “It is our vision to expand internationally within the next couple of years. In order to achieve this, we must work by living our mission statement,” explains Rachel Robinson of Syrac Inspirations. The firm communicates their mission statement to everyone working with them. It is also visible in their Sheffield office and incorporated in meetings, presentations and mentoring sessions. Rachel Robinson concludes: “Our unique approach and the personalised experience we provide to consumers on our clients’ behalf are the secret to our success and will help us expand over the next few years.”