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Syrac Inspirations: Why a Human Approach is the Key to Happy Customers

Sep 8, 2017 / by Rachel / In Business, Entrepreneurship, Success / Leave a comment

As customer service approaches become increasingly automated are businesses failing to leave a client happy, Syrac Inspirations believe that the human approach is the only way to leave customers fully satisfied.

Technological advances are offering businesses the opportunity to ‘personalize’ their marketing strategies.  However, with consumers providing declining overall satisfaction levels, it is vital that businesses are raising their heads and listening to the needs of the customer before it’s too late.  One of the main complaints is customers are interpreting approaches as impersonal and are left feeling undervalued and unheard.  Leading outsourced sales and marketing firm Syrac Inspirations are experts in customer experience management and are confident the only way to leave a customer fully satisfied is to offer a human approach to the brand.

Recent research by Professor of Communications and co-director of the Media Effects Research Laboratory, S. Shyam Sundar has discovered that customer service departments that offered a pop-up text communication platform were able to provide a more human approach if they used emoticons in their chat over those who only provided a profile picture.  The feeling of co-presence was also a determining factor for customer satisfaction, customers surveyed wanted speedy responses from online chats to replicate the human approach to customer service.  Considering the reaction from the study, Syrac Inspirations are alarmed at how many businesses are overlooking the desire from customers to have a face to face outlet, and instead, are forcing multiple digital solutions onto the customer in a bid to simulate a face to face approach.

Syrac Inspirations is a leading marketing and sales firm based in the Sheffield area. The firm concentrates on raising brand awareness on their clients’ behalf and increasing customer acquisitions through face-to-face marketing techniques. The firm specialises in a unique form of direct marketing, allowing them to connect with each customer on behalf of their clients personally.

Syrac Inspirations will continue to offer brands an option to add a human approach without the expense of a ground level sales force.  Removing overheads improves ROI for the client.  Drafting in the experts allows brands to offer a seamless approach to customer service, improving overall customer experience through a fully personalized face to face approach. The firm has developed a strong backing from many household brands as more turn to the firm for their services.

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Source – http://news.psu.edu/story/358366/2015/05/21/research/emoticons-may-signal-better-customer-service

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